Medical Affairs Executive Strategy

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MSL Best Practices

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Panel Discussions
and Case Studies,

  • Drive alignment and improve dialogue across medical and commercial functions to create a unified brand strategy
  • Identify opportunities to partner with patient advocacy groups and leverage their insight to incorporate endpoints and outcomes important to key external stakeholders
  • Harmonize medical strategic planning across key geographies to enhance collaboration between U.S. and global medical affairs teams
  • Explore different avenues and technologies that can allow MSL teams to profile and segment customer channels to support customer engagement
  • Understand how the value discussion has evolved over time as a requirement by external stakeholders and learn the impact that both clinical and economic information can have for KOLs, payers, and healthcare systems
  • Explore different operating models for medical affairs groups and discuss how organizational structure can impact the effectiveness of your activities

Who Should Attend:

This conference is designed for representatives from pharmaceutical, biotechnology, and medical device organizations with responsibilities in the following areas:

  • Medical Affairs/Field Medical Affairs
  • Clinical/Scientific Affairs
  • Medical Science Liaisons/MSLs
  • Medical Strategy/Communications
  • Medical/Clinical Operations
  • KOL/Thought Leader Relations/Engagement
  • Investigator-Initiated Research (IIR)
  • Investigator-Initiated Studies (IIS)
  • Investigator-Initiated Trials (IIT)
  • Investigator-Sponsored Trials (IST)
  • Research Collaborations
  • Medical/Scientific/Patient Communications
  • Medical Information
  • Medical Education
  • Publication Planning
  • Health Economics and Outcomes Research/HEOR
  • Compliance/Legal
  • Regulatory Affairs
  • Research Grants
  • Call Center Management
  • Patient Services
  • Clinical Outcomes and Publications

This conference is also designed for:

  • KOL and Thought Leader Mapping Organizations
  • Data Management Vendors
  • Clinical Trial Service Providers
  • Scientific and Technology Solutions Providers
  • Medical Affairs Service Organizations
  • Medical and Scientific Communication Vendors
  • Talent Acquisition Service Providers
  • Call Center Vendors
  • Companion Diagnostics
  • Data Management Solution Providers
  • Clinical Outcomes and Publications

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